PRIVACY POLICY
Effective Date: 05/16/2025
DAB Restaurant Group, DBA Yella on the Water (“we,” “us,” or “our”) values your privacy. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website, make a purchase, place an order, or contact us. By using our website, you agree to the practices described here.
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Information We Collect
We collect the following types of personal information when you interact with us online:
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Contact Information: Name, email address, phone number, and mailing address (e.g., for catering, reservations, online orders, and gift certificate purchases).
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Reservation Details: Information provided through Resy when booking a reservation.
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Order & Purchase Information: Submitted via online ordering or gift certificate purchases.
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Communication Preferences: If you subscribe to our newsletter or contact us through forms.
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We do not collect or store payment information—all transactions are securely handled by third-party payment processors (Stripe and PayPal).
We do not knowingly collect information from children under 13 and our site is not intended for children.
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How We Collect Information
We collect personal information through the following methods:
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Online inquiry forms and catering requests
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Newsletter sign-ups
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Online ordering system
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Gift certificate and shop purchases
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Reservations made via Resy
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Automatically through cookies and analytics tools
3
Use of Cookies & Analytics
We use cookies and tracking tools, including:
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Google Analytics (with IP anonymization)
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Meta Pixel (Facebook Pixel)
These tools help us understand how users interact with our website. We do not collect personally identifiable information through these tools.
4
How We Use Your Information
We use the information collected to:
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Fulfill orders and respond to inquiries
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Process gift certificate purchases and catering requests
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Send marketing emails and updates (you may unsubscribe anytime)
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Improve website functionality and user experience
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Track traffic trends and measure marketing effectiveness
5
Email Marketing
If you submit a form, make a purchase, or place an order, your email address may be added to our newsletter mailing list. You can opt out at any time using the “Unsubscribe” link in our emails.
We use Wix Email Marketing to manage and send these communications.
6
Sharing Your Information
We do not sell, rent, or share your personal data with third parties, except:
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Google Analytics and Meta Pixel receive anonymized, non-identifiable traffic data.
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Payment data is securely processed by Stripe and PayPal (we do not store payment details).
7
Data Storage & Security
Our website is hosted on Wix.com, which provides robust security, including:
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SSL encryption
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Secure servers
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Built-in protections for customer data
We retain personal information indefinitely unless you request deletion.
8
How We Use Your Information
You may at any time:
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Request a copy of the data we hold about you
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Ask us to update or correct your information
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Request that we delete your information from our records
To exercise any of these rights, please contact us at: info@yellagrille.com
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Changes to This Policy
We may update this Privacy Policy occasionally. You will be notified of significant changes via email. The effective date will always be posted at the top.
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How We Use Your Information
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Yella on the Water
📍 25 Western Avenue, Gloucester, MA 01930